This paper aims to analyze the relationship between auditory perception and Made in Italyproducts.
In particular, the first part of the paper will analyze the sociological evolution of the phenomenon associated with sensory marketing, with various figures from the world of sociology expressing their views on the evolution of the cultural and marketing industries from the beginning of the twentieth century to the present. In particular, the paper will address the various perceptual processes of the human body in relation to external sound signals. An in-depth analysis of psychoacoustics related to sensory marketing will highlight how our body’s organs react to external sound stimuli. It will also highlight how this process enhances the experience of purchasing products. The final part will include various case studies and proposals for the practical implementation of the workshop experience.